Oakley has a new brand ambassador. MotoGP icon Valentino Rossi will be sporting Oakley sunglasses around the MotoGP paddock this year, as he has just signed onto be Oakley's new brand ambassador.
"Valentino's thirst for adrenalin fits the Oakley brand perfectly," said Scott Bowers, SVP of Global Marketing and Brand Development at Oakley. "He continually pushes performance to the limit, and he respects the fact that we earned our authenticity by doing the same.
"In all the sports that demand the best vision possible, world-class athletes depend on Oakley eyewear technology for the ultimate in performance and protection. Valentino respects and appreciates that fact. In addition to his record-breaking successes, he is known for his outgoing nature, and Oakley style speaks to his unique personality. We are honored that he has joined us to serve as a brand ambassador."
Rossi is currently working with Oakley to develop his own version of sunglasses. According to a press release, Rossi and Oakley will release the V46 Signature Holbrook glasses in the near future.
"I chose to work with Oakley because they share my ambitious nature," said Rossi. "Their focus on technology and innovation is what makes the quality of Oakley products so exceptional."
