Rockstar Energy will have a high profile spot during the 2011 MotoGP season, as they will be sponsoring the 2010 champ, Jorge Lorenzo. Lorenzo will be defending his title with the help of the Fiat Yamaha team and Rockstar Energy Drinks.
Lorenzo is the only MotoGP rider to have an endorsement from Rockstar, and Rockstar is the first american company to sponsor Lorenzo.
"It is a pleasure to secure this sponsorship agreement with Rockstar Energy Drink, and I believe that this is the start to a very close relationship," Lorenzo said. "I love to be different than the others in my sport and I belive I've got that with Rockstar Energy Drink. This is my first American sponsor ever, and no other rider in MotoGP has an endorsement deal with Rockstar. I am very proud to bring the Rockstar brand into our sport, and I can only hope to offer the same results for 2011 that I delivered last year."
Rockstar is looking to improve its global reach, and feels that Lorenzo and the MotoGP are the perfect vehicles to take Rockstar deeper into the international market place.
"Very few things say energy better than MotoGP, and there is no better rider in the series to support Rockstar than Jorge Lorenzo," said Jason May, EVP Marketing for Rockstar. "As we continue to expand Rockstar's internation footprint, our alignment with Lorenzo will further propel Rockstar's position as a global brand."
