Cupertino, Calif. (6 August 2010) – Ducati North America is proud to announce a sales increase for July in the USA, Canada and Mexico.
Motorcycling season is in full swing and Ducati is delighted to report a 7.5% July sales increase over last year in all three North American countries. In the United States alone, Ducati captured a 4.75% increase over July 2009. This is a welcome result for the company in light of continued industry decline.
2009 was a bad year for bikes. The Motorcycle Industry Council reported a 40.8% drop in sales from the 2008 season. The MIC reports that roughly 520,502 bikes were sold in 2009, as opposed to the 880,000 that were sold in 2008.
President Obama’s financial overhaul may have an effect on the financial institutions of manufacturers like BMW and Harley-Davidson, manufacturers that provide buyers with loans directly from their institutions.
With the current economic crunch, loads of people are keeping a keen eye on their spending. And for some, this means not purchasing that new motorcycle they wanted this year. But BMW and Ducati have skewed their U.S. marketing plans around these dire times, offering some outstanding deals for purchasers of new motorcycles.
From a Press Release from the AMA
PICKERINGTON, Ohio -- Vehicles eligible for the motorcycle tax deduction added to the American Recovery and Reinvestment Act are likely to include on-road and dual-sport motorcycles, as well as motorscooters and mopeds, according to the American Motorcyclist Association (AMA). The tax deduction -- first reported by the AMA on Feb. 14 -- was added at the eleventh hour to the landmark $787 billion stimulus package that President Barack Obama signed into law on Feb. 17.
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