Harley Davidson: The Motor Company shows off nine 2010 models

Press Release

Harley-Davidson introduced nine new models for 2010 over the weekend, marking the most expansive new product rollout in the Milwaukee motorcycle manufacturer's history.

The new models include upgrades and new features across six model platforms.

"This ambitious new motorcycle launch reaches to our riders with the incredible passion that Harley-Davidson has inspired for more than a century," said Bill Davidson, Harley-Davidson vice president of core customer marketing. "We are thrilled to offer our customers nine new models and a full selection of products for 2010 that lets their enthusiasm for enjoying great motorcycles continue at full throttle."

Highlights of the 2010 Harley-Davidson line include:

• Four new high-end limited-production Harley-Davidson Custom Vehicle Operations models: CVO Fat Bob, CVO Softail Convertible, CVO Street Glide and CVO Ultra Classic Electra Glide, with prices for the new models ranging from $25,299 to $35,999. The CVO line typically attracts Harley's most loyal and well-to-do customers.

• An Electra Glide Ultra Limited model upgraded with a Twin Cam 103 engine and featuring standard equipment items previously offered only as accessories on regular-production Harley-Davidson Touring models.

• The new lean Road Glide Custom model featuring an 18-inch front wheel and a new 2-into-1 exhaust system.

• Return of the Wide Glide as an all-new Dyna model done in old-school chopper-style with prices starting at $14,499.

• A new Street Glide Trike featuring stripped-down, hot-rod styling, joining the Tri Glide Ultra Classic in an all-new Trike family for 2010.

• The new Fat Boy Lo, a darker and lower interpretation of the motorcycle;

• A 2010 Street Glide model with a larger front wheel, slimmed-down exhaust, and a new tail light assembly.

• Six Harley-Davidson Sportster models, including the $7,999 Iron 883 introduced mid-year 2009 and four others priced less than $10,000.

Harley-Davidson recently announced that it was laying off another 1,000 employees because of soft sales of motorcycles this year. The layoffs include the cutting of 480 Milwaukee-area jobs.