In an ongoing effortto become the world leading brand for motorcycle safety products, REV'IT has acquired Tryonic, an Italian brand that specializes in top-class protection products which are rated amongst the top in the global market.
"The acquisition of TRYONIC is – after acquiring the GORE-TEX license for apparel and gloves in 2009– the next big moment for our company", says Ivan Vos, Managing Director of REV'IT! Sport International B.V.
REV'IT! will immediately incorporate Tryonic technology into its motorcycle products. The new products and concepts will become available in 2012. REV'IT! will show off its new spring-summer collection at the EICMA in November.
"TRYONIC offers a wide range of truly unique and complementary products, many of which have one or more patents," Vos added. "This strategic acquisition is in line with our ambition to become the world's leading brand in road and off road safety products. Being able to implement and offer protection of this quality level is another big step as simultaneously, consumer awareness related to the importance of personal protection is growing, for both track as road use."
