Harley Named One of the Coolest Brands in the UK

For some, Harley-Davidson has lost a little luster in recent years, but for people in the UK, Harley is still one of the coolest brands on the planet.

In a new UK survey, Harley was voted the third coolest brand. Harley-Davidson came in behind Aston Martin and Apple.

Organizers of the ­CoolBrands Expert Council said: "These brands are clearly ­delivering cool."

Harley beat out cool companies like Rolex, Google, Nike, and Nintendo.

Here are the top 10 cool companies.

1. Aston Martin
2. Apple
3. Harley-Davidson
4. Rolex
5. Bang & Olufsen
6. Blackberry
7. Google
8. Ferrari
9. Nike
10. YouTube

Do you think Harley-Davidson still has the cool factor?