News Industry The End of Big Dog Motorcycles? Big Dog's Future Uncertain

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The End of Big Dog Motorcycles? Big Dog's Future Uncertain Hot

big_dog_motorcyclesBig Dog Motorcycles could be coming to an end soon. After another round of layoffs, Big Dog has supposedly halted production at its factory in Witchita, Kansas. According to various reports, Big Dog will resume production as a parts manufacturer and distributor.

On Monday, Big Dog Motorcycles cut another 10 workers from its staff, dropping the number of employees to 22. According to the Witchita Eagle, Big Dog hasn't produced any new motorcycles this year. Instead, they are currently filling orders for parts and supplies.

Rick Fairless, who caries Big Dog at his dealership, Strokers Dallas, told Dealer News that production at Big Dog has stopped.

"It was something that you dreaded and hoped the day would never arrive," Fairless told Dealer News. "Of all the manufacturers I've worked with, none came close to taking care of their dealers like Sheldon Coleman and Big Dog. It's kind of the end of an era."

Big Dog's president Mike Simmons has not made an official announcement yet. Simmons told the Wall Street Journal that Big Dog was still open for business as of Monday, but he did not comment on the future of Big Dog Motorcycles.

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Comments  

 
# Billy Jones 2011-04-05 20:04
Big Dog needs to rethink what they do. Motorcycle sales are up but sales for high end motorcycles are falling like a rock. Time for something in the entry level to mid sized class-- a Little Dog Motorcycle, perhaps?
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# Scott Lyon 2011-04-07 11:16
So sorry to hear this news. I was a Bigdog Motorcycles Dealer for 9 years and I can proudly say it was my pleasure to have represented Sheldon and all his staff from Bigdog Motorcycles. They were a prfessional group and sincerely cared about their customers, their dealers and the industry. I know some of you may not feel that way but look at your own dealer before you trash Bigdog. I know many of Bigdogs issues were created at the dealer level not the factory. I was a small dealer in North Idaho in an already depressed economy and we sold hundreds of Bigdogs and many of them to repeat customers. We had great support from the factory and never a legitimate issue that wasn't corrected. Again, GREAT Product, Great People and a tremendous loss to the industry! Good luck in the future Sheldon.
Scott
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