Shift Racing Closes Street Division Hot

In a big blow to the motorcycle industry, Shift Racing's Street Division will close operations immediately, sighting that the companies motocross division is a much more viable market.

Shift, which is owned by Fox Racing, was created to reach the sportbike market, and had been doing a respectable job at it, with strong sales in the past years, notable sponsorships, including AMA racer, Josh Herrin, and a dedicated following from the street riding community.The closing came as a surprise for such a well-established brand.

Shift Street will honor contracts and endorsements for select racers, but will begin liquidating product otherwise.