You know that strange visual effect that occurs when you're watching fireworks. A bright explosion goes off in the sky, then you close your eyes, and there, the image appears floating on the inside of your eyelids. Well, apparently that's a primo spot for advertising.
BMW has just released a new guerilla flash ad that burned the BMW logo onto the viewers' eyes. The stunt was pulled off at a German movie theater. Cinema goes were watching a preview when the bright image flashed across the screen. They were then told to close their eyes, and there were the letters, BMW.
Here is a video about the ad. Oh, and it also features some great scenes of Ruben Xaus flying around the track on his BMW.
