The Motorcycle Industry Council (MIC) put forth a marketing and sales plan earlier this year which was known as “Revive Your Ride!” The program is funded by aftermarket powersports companies and is designed to bring in more foot traffic to dealers and retailers throughout the USA. It includes many different marketing tools to those interested in participating, and every part of it is available online (here).
So far the program has done well for everyone involved. Reports are that over 4000 customers visited at least 240 dealers who have signed on, up to this point. That is an even more significant number in these tough economic times. If you are eligible and have not yet joined “Revive Your Ride!” the question is why haven’t you?
For all interested parties (to be specific, those which sell any kind of aftermarket motorcycle parts, accessories or paraphernalia), the MCI is curious as to how they can improve the program. A survey has been created and posted online here.
They are also interested in any feedback from participants, so get your keyboard ready and take the link and let them hear from you. Five short minutes of your time will help many others in the motorcycle industry drive in more business. And more business means a healthier economic world for all enthusiasts – help the MCI revise Revive Your Ride!
