Talk about success!
BMW’s award-winning “Dinner Spot” ad featuring the S1000RR recently became the most played BMW YouTube video ever, acquiring more than 1.7 million clicks and counting.
In a comical reference to “the oldest trick in the world,” pulling a tablecloth from a dinner table, the BMW’s marketing team had the 193-horsepower bike pull a tablecloth from a huge banquet-sized dinner table.
After launching the bike that will perform a 0-60 mph in 2.9 seconds, BMW’s first-ever Superbike performed this oldest trick on a massive scale flawlessly, leaving all dinnerware intact.
Talk about performance…well, check it out here.
