When race and performance efforts are the selling force behind a successful company, why change things?
Since Suzuki’s introduction of the 1985 GSX-R 750, all-out performance has driven the company's sales, becoming the DNA of the company, says Rod Lopusnak, National Sales Manager.
"We try to focus our branding from a performance aspect," says Lopusnak. "Suzuki as a brand and company is very competitive. We have dominant race teams across our entire product line, and this is a big advantage in our industry. Since the introduction of the then-new ’85 GSX-R, basically a street-legal race bike, the competiveness began."
