Wanting to attract new riders to their machines, Harley-Davidson is offering additional cash on the trade-in price of a competing motorcycle brand.
The Motor Company will pay $500 over the dealer-negotiated trade-in price of a non-Harley motorcycle when the bike is traded for a new Harley.
“It’s all about sharing the Harley-Davidson experience with a discriminating audience and earning the opportunity to welcome new riders into the family,” said Dino Bernacchi, Harley-Davidson Advertising and Promotions Director.
“Currently one-in-four sales of new Harley-Davidson motorcycles are to competitive brand riders, but there may be some riders out there who don’t realize that nearly all Harley-Davidson dealers welcome competitive brand trade-ins, so we are spreading the word through this promotion and sweetening the deal to help get them on the ride of their dreams.”
According to Harley, one-in-four sales of new Harley Davidson motorcycles are to competitive-brand riders.
