When R. Lee Ermey tells you to do something, you do it. And the real life Drill Sergeant and star of Stanley Kubrick's Full Metal Jacket wants you to ride a Victory Motorcycle.
In Ermey's last commercial he explained for Geico why Drill Sergeant's made bad therapists, but Emery seems like a much better fit for a motorcycle commercial.
Here's the new 30-second spot for Victory Motorcycles.
And if you need more Victory motorcycles, more Sturgis, and more R. Lee Ermey, here's an extended version of the commercial.