Harley-Davidson has been moving in on the Indian market for the last year, but they are doing more than just bringing their motorcycles to India, they're bringing the culture. Harley-Davidson and PVR Cinemas are holding the "Harley-Davidson Freedom Film Festival" this week in Mumbai.
The fest will feature famous motorcycle movies like Easy Rider, Wild Hogs, and Ghost Rider.
The three day event will be held simultaneously in five cities. Delhi, Mumbai, Hyderabad, Bangalore and Chandigarh, will each get three days of motorcycle movies thanks to Harley and PVR Cinemas.
"The films selected in the festival are the best of Hollywood and I am sure that our patrons will love to see them and make the festival a huge success," said Gautam Dutta, CEO, Cinemedia, PVR Ltd, in a statement.
Proceeds from the Harley-Davidson Freedom Festival will go to PVR Nest, the social responsibility initiative of PVR Cinemas. PVR Nest works with underprivileged children and deteriorating neighborhoods.
The Motorcycle Diaries and Wild One will also be shown during the motorcycle film festival.