Written by Special
August 02, 2010 0Add
As the leading motorcycle manufacturer, Honda broke new ground when they became the first Japanese manufacturer to build a factory in America. The goal was to deepen customer relationships by showing a commitment to the U.S. market. It seems like that plan has paid off since the Honda U.S. factory just beat out Japan in vehicle output for the April-June quarter.
The first six months of 2010 the Japanese output for vehicles was 491,024 while the U.S. output was only 480,913. But after the fiscal first quarter the U.S. factory assembled a staggering 236,819 vehicles, beating out the Japan factory at 236,559. Now 90 percent of Honda vehicles are built and sold right here in the U.S. Motorcycle sales have increased by 28 percent, bringing sales to 2.9 million for bikes alone. The forecast for sales looked grim at the start of the year, but with the steady increase in sales Honda earned more than $3 billion this first quarter.
With most manufacturers sales plummeting in 2010 it’s great to see the Honda U.S. factory kicking up distribution and motorcycle sales.