News General News Research Points to a "Compelling Turnaround Story" for Harley-Davidson

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Research Points to a "Compelling Turnaround Story" for Harley-Davidson

Harley-DavidsonA recent survey of Harley-Davidson dealerships by Robert W. Baird, a high-profile investment firm, has researchers making some pretty bold statements about the company today. The surveys indicated that although sales for the second quarter of 2010 are definitely trending toward the lower end of expectations, the drop in sales appears to have already found its bottom. Essentially, there's no place for the company to go but up.

Overall, the researchers were optimistic about Harley's outlook, noting that there appears to be a "compelling turnaround story" to be found in the data. So far, sales in the second quarter of this year are on track to be donw about 18 percent (three percent more than expected), but in the first quarter, sales per down 24 percent.

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