Bad economic times like these can produce unique investment opportunities, and Big Dog Motorcycles owner and CEO Sheldon Coleman is hoping somebody will see the diamond in the rough of his company. In order to keep his business operational, Coleman has halted production (he only builds bikes if he has orders for them) and drastically reduced his workforce.
In an effort to increase revenue, Coleman has started targeting the Canadian market. Although he's had some success (four dealers have signed on to sell his bikes), the company is still in trouble. In an interview last week with a Wichita Eagle reporter, Coleman said, "it appears the most likely outcome is the sale of a minority stake or stakes in the company."
Big Dog Motorcycles has some pretty cool ideas, like launching an affordable $20,000 chopper. Before Coleman can extend his product line, though, he needs some cash. So, if you have a few hundred grand to spare and are looking to expand your financial portfolio to include a motorcycle company, now is your chance.
