I've been looking for an excuse to use this image of sassy old ladies for a long time, and now I finally have one! Tomorrow kicks off the 2nd Annual Women Riders Month, which aims to inspire women to get behind the handlebars of their own motorcycles.
Women riders are the fastest growing demographic in the industry since 1990, so it's great that they get their own month. All kinds of events are planned across the country to help celebrate, and Harley-Davidson is doing its part by hosting rides and parties at their dealerships, worldwide.
"We know thousands of women around the world have been thinking about embracing motorcycling, but have never twisted the throttle of their own Harley," says Leslie Prevish, Women's Outreach Manager for Harley-Davidson Motor Company. "Women Riders Month aims to open the door for these new riders to take that first step toward experiencing this exhilarating sport for themselves, as well as celebrate the thousands of women who've already taken life by the handlebars."
Represent, ladies!
