In the last two decades, the number of women riders has been on the rise…and Harley-Davidson wants to keep those numbers full throttle
Quick fact: in 1990, just three percent of women rode motorcycles. Currently, according to the Motorcycle Industry Council, women represent 23 percent of all motorcyclists
One company that has been placing more and more emphasis on marketing their machines towards women is Harley-Davidson; this is evident in their recent announcement to make March 2010 National Garage Party Month.
This Garage Party will be hosted by dealerships throughout the country during March, providing women with education about motorcycles in a social environment that features other women who are passionate about riding. This event occurs year-round, but The Motor Company wanted to create national awareness to the event, declaring March as the special month.
“Garage Party events provide women with a no-pressure chance to learn, socialize and ask questions about Harley-Davidson motorcycles,” said Leslie Prevish, women's outreach manager for Harley. “Garage Party events are not only educational, but also an empowering experience for women, which is why they have been so successful. We know millions of women are interested in motorcycling, but don't know where to start, and we look forward to encouraging thousands of new women to get a taste of riding and learn how it can change their lives, like it has for more than a million women in the last few decades.”
The education provides women with the basics of motorcycle controls to customization to ergonomics to properly gearing up to ride. Participants are organized into small groups, something that builds upon the close camaraderie that naturally comes with riding.
According to a Harley-Davidson Press Release, groups will visit informational seminars, including:
- Motorcycle Orientation to learn the basic differences between Harley-Davidson motorcycle families.
- MotorClothes(R) Merchandise to discover the important attributes needed in motorcycle gear.
- Customization to learn how to customize a motorcycle to reflect a rider's personal style and ergonomic needs, using Fit Shop that many dealers have.
- Self-Service to find out how just about anyone can handle the weight of a motorcycle, including an interactive experience on picking up a motorcycle - for those who are interested in trying it out.
The Harley-Davidson Garage Party are exclusively for women, and are free. For additonal information about Garage Party events or to find an event in your area, visit www.harley-davidson.com/garageparty.