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Written by Ron Lieback
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Thursday, 15 October 2009 21:26 |
After intense performance-breed marketing, Buell ceases production, parent-company Harley-Davidson pulling out of the sportbike world Ron Lieback
AllAboutBikes.com Content Editor
Two months ago, a video surfaced with Buell Chairman and Chief Technical Officer Erik Buell discussing the end of the company’s famed Blast model; he described it as “not innovative, not breakthrough, not a sportbike…” In attempt to brand Buell as a manufacturer of no-nonsense sportbikes, the company discontinued the Blast, releasing a bold advertising campaign across the industry that points towards one thing and one thing only: pure sportbike ingenuity. And after Danny Eslick took the AMA Pro Daytona SportBike championship this year on a Buell 1125R, although a very controversial machine for the Daytona SportBike class, it seemed that all was going well for their marketing built upon pure performance. |
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Written by Web Master
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Thursday, 15 October 2009 15:36 |
BUELL OFFICIALS THANK CUSTOMERS, DEALERS AND EMPLOYEES FOR UNFORGETTABLE RIDE Press Release from Buell
EAST TROY, Wis. -- (Thursday, October 15, 2009) Buell Motorcycle Company officials thanked the company’s customers, employees and dealers for an unforgettable ride, following today’s announcement by Harley-Davidson, Inc. that it will discontinue the Buell® product line as part of Harley-Davidson’s go-forward business strategy. The new long-term strategy aims to drive Company growth through a focus of efforts and resources on the Harley-Davidson® brand. “I want to personally thank all our past and present Buell employees, dealers and suppliers for their efforts. I also want to thank Buell motorcycle owners for their support and passion for the brand,” said Buell Motorcycle Company President Jon Flickinger. |
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Written by Editorial Team
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Wednesday, 16 September 2009 23:12 |
Buell announces American Adventure grant contest winner; Grand Prize includes a new 2009 Buell XB12X Ulysses motorcycleBuell Press Release  Buell Motorcycle Company announced today that Carter Sisney of Bozeman, Mont., has been selected as the grand prize winner of its American Adventure Grant program for 2009. For his winning essay describing his vision of the ultimate American riding adventure, Sisney has been awarded a new 2009 Buell Ulysses XB12X motorcycle, $2,500 in credit for Buell Parts & Accessories, and a check for $2,500 to complete his dream trip, a tour of Yellowstone National Park and the surrounding Beartooth mountains.
"After reading through the thousands of American Adventure Grant entries, the panel of judges settled on Carter Sisney's essay. He had a clear vision for his ride and the right blend of riding experience and sense of adventure to ensure a memorable trip," said Chad Hockerman, Buell Market Outreach Project Manager. |
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Written by Editorial Team
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Thursday, 10 September 2009 23:47 |
Eslick grabs the 2009 AMA Pro Racing Daytona SportBike championship, giving Buell its first road racing championshipBuell Press Release 
Bruce Rossmeyer's Daytona Racing/RMR/GEICO Powersports rider Danny Eslick made history by clinching the 2009 AMA Pro Road Racing Daytona SportBike championship at New Jersey Motorsports Park, his own and Buell Motorcycle Company's first professional AMA road racing championship.
Coming into the race, the second of the double-header weekend at NJMP, with a 22-point lead over Graves Yamaha's Josh Herrin, his only remaining title rival, Eslick needed to secure at least a 12th place finish to hold off the fast-charging Herrin. Herrin needed to sweep both weekend races to have a chance at catching Eslick, including today's thriller that featured a dramatic Lap 1, Turn 1 three-rider incident that forced both Herrin and Eslick to ride off track. |
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Written by Web Master
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Tuesday, 07 April 2009 12:39 |
Buell: Includes all Lines and Cables Required for Installation MILWAUKEE – The new 1125CR Handlebar Kit (P/N N2002.1AT, $215.00) from Buell Accessories makes it easy to replace the original equipment Clubman-style handlebar on the 1125CR model with a higher handlebar that raises the rider to a more upright position on the motorcycle. The kit includes a black anodized handlebar and all cables, brake lines and related hardware required for installation.
For additional information on Buell Accessories, see your local Buell dealer or visit the Buell website at www.buell.com. To find a dealer near you, call toll free 1-800-443-2153 in the U.S.A. or Canada.
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Written by Web Master
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Monday, 06 April 2009 13:23 |
Buell: A Ray of Hope for AmericaTyler Hopper
AllAboutBikes Staff-Writer
 In an economic era that questions the future of American companies, Buell provides a glimmer of hope, that American companies aren’t ready to be put out to pasture just yet. Claiming victories in the 2009 AMA Daytona Sportbike season, it is the first time that an American manufacturer has won in a premier AMA road racing class since 1972 when Cal Rayborn, riding a Harley-Davidson XR750, won an AMA Grand National race at Laguna Seca. Danny Eslick took the points lead after his third win of the season Sunday in the Suzuki Superbike Showdown at Road Atlanta.
The Buell 1125R ridden by Eslick was equipped with a stock crate engine, with the only modifications being an aftermarket exhaust system and recalibrated engine computer. Some skeptics argue that the Buell has an unfair advantage due to the displacement of the engine, but a review of the lap times made evident that on his Buell 1125R, Eslick was only the third fastest for that particular race. |
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