Motorcycles, mopeds and scooters are a way of life in Europe. There's no "bad boy" stigma, no MC or 1% concerns in the back of the public's mind. No one raises an eyebrow when you pull up on two wheels and carry your helmet into class, work or a cafe. "Motorcyclists" in most urban EU settings are just normal people, commuting in a more efficient manner.
Due to this general acceptance of a two-wheeled mode of transportation, people wear what they want when commuting. Women with powder pink, aviator style helmets zip through intersections, plaid lap aprons warm commuters knees and colorful scarves fly back in the wind, not a ill-fitting leather vest or pair of chaps in the bunch.
I feel America, very slowly, is taking steps towards the normalization of motorcycles on American streets. As more and more Americans make the decision to commute, hopefully the perception of a "biker" becomes less of a lawless rebel and more of a upstanding citizen. A demographic taking huge steps in supporting this shift is scooter-riding women.
In the past few years I've read more and more about the rising of companies such as GoGo Gear and Corazzo catering to women and scooter riders in general. These companies design high-fashion riding gear, combining personal style with necessary riding protection, for the rider who riders for themselves, not to fit into some demographic of "biker." Being a commuting, non-"biker," female rider myself, I am loving this shift towards being yourself on your moto -not falling into some pre-established stereotype.
If you're looking for a more fashionable approach to motorcycle gear, check out the Corazzo and GoGo Gear line-ups. From pinks to military cuts, the brands are sure to offer your personal "off the bike" style for your "on the bike" casual ventures.
