Harley-Davidson’s continued involvement in strengthening the women demographic of riders brought many events to the industry, including National Garage Party Month. This month, 400 Garage Party events will occur at dealerships across the country, educating women riders, who represent 23-percent of motorcyclists, to build confidence on the road.
To add to this event, the Motor Company is running a sweepstakes until March 31; the winner and three of her friends will meet “Biggest Loser” star and wellness expert Jillian Michaels, and be treated to a spa retreat weekend in Los Angeles while participating in the Rider’s Edge New Rider Course.
Michaels, a Harley-Davidson rider and life-long motorcycle enthusiast, recently forged a partnership with the Motor Company to encourage more women to participate in the sport. Women can enter the sweepstakes by attending a Garage Party event or online by visiting www.h-d.com/garageparty.
From a Harley-Davidson Press Release
Garage Party events, hosted by Harley-Davidson dealers since 2005, have been developed specifically for women, creating an intimidation-free zone and an opportunity for female riders in local communities to connect with one another. These free events are designed to be both fun and educational – covering topics such as a review of the basic motorcycle controls, how to customize a motorcycle’s style and ergonomics, and how to gear up for a ride. During Garage Party events, the attendees are organized into small groups, getting their first taste of the camaraderie that goes along with riding.
“Garage Party events have encouraged thousands of women to learn to ride over the past few years,” said Leslie Prevish, women’s outreach manager for Harley-Davidson Motor Company. “The events help educate and build confidence for new female riders, and March kicks off the beginning of riding season, so it’s the perfect time to get women involved.”
Groups visit four informational seminars throughout the event, including:
· Motorcycle Orientation: learn the basics of the Harley-Davidson motorcycle model families.
· MotorClothes: discover the differences between riding and non-riding gear.
· Customization: learn how to customize a motorcycle to reflect a rider’s personal style and fit any body type using the H-D® Fit Shop™ at participating dealers. The H-D Fit Shop experience illustrates the benefits of tailoring a motorcycle to the rider.
· How to Pick-up a Motorcycle: find out how to handle the weight of a motorcycle, including an interactive experience demonstrating how to pick up a dropped motorcycle – for those who are interested in trying it out.
Women interested in taking the next step can also visit www.h-d.com/roadmap to access the Harley-Davidson Roadmap to Riding online tool. Through several simple milestones, women will get the tips, advice and confidence they need to turn their dream of riding into a reality.
