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Alpinestars celebrates 50th anniversary, keeps looking forward

As its 50th anniversary year winds down, there is little mystery as to how and why Alpinestars continues as a leading manufacturer of protective gear for professional and recreational riders alike – the company remains driven and true to the vision of founder Sante Mazzarolo.

 
 
A look at 2014 Alpinestars Motorcycle Collection

Established by Sante Mazzarolo in 1963 in Asolo, Italy as a manufacturer of hiking/ski boots, Alpinestars quickly morphed into a maker of boots for motocross and road racing. The company branched out into a full range of motorcycle gear in the 1990s and the 2014 Alpinestars Motorcycle Collection features more than 50 updated and new products.

The company is now known for high-quality products that exceed the performance requirements for top level racing and are worn by professional racers worldwide. Alpinestars caters to every category of riding and delivers safety, comfort and performance. Whether you’re a touring enthusiast, performance street rider, or casual city rider, Alpinestars offers innovative gear for everyone. Two brand new items introduced this year T-GP Pro Textile jacket in three color variations; and the SMX-6 boots featuring a TPU ankle brace for support and structural integrity.

 
 
 
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