Last week, I told you that Ducati was taking a different approach to their advertising campaigns. Namely, they're not really "advertising" at all. Instead, they're working the product placement, PR and lifestyle angle. Oh hey, guess what? They're going to be in the new Transformers: Revenge of the Fallen movie, as well as featured in Terminator Salvation. Here's what the Ducati press release had to say:
In Terminator, the Hypermotard is transformed into a killing machine as a MotoTerminator for the Skynet army, bent on destroying the human race. Four Hypermotard motorcycles were used to play the two MotoTerminators in filming, but digital editing has transformed them into very different machines. The rider has been replaced with a robotic substitute, complete with glowing red eyes, and the motorcycle is straddled by destructive guns. The transformation has gone so far that the Hypermotards don't even wear the red Ducati logo.
It'll be interesting to see how the anti-ad gamble pays off for the company. Wonder how much it cost Ducati to get the product placement in two of the biggest movies of the year?
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