Is it time for a new lid? In an effort to promote safety (and to sell a few helmets) AGV has come up with the Trade in Your Past sale.
The "Trade in Your Past: Start fresh with a new AGV Helmet" promotion gives riders the chance to upgrade their helmets. Starting on May 1st and ending on June 15th, riders can bring in their old helmets for a 20% discount on a new AGV lid.
"Many times we receive calls from our customers asking for parts for ten year old helmets," says Roberto Sadowsky, VP of Operations at AGV Dainese USA. "But materials used in the fabrication of a helmet lose their integrity and performance with time. This gave us the idea to come up with a promotion that reflects and promotes the most important value for our brand: the safety of our riders."
Research on helmet safety improves every year, and so does the technology that goes into designing and manufacturing helmets. Just because your helmet met DOT standards in 1974, doesn't mean that it's the safest brain bucket on the road.
AGV says that their "Trade in Your Past" promotion is a trade in program that focuses on "safety and awareness, an important matter and concern for all motorcyclists, that is always at the top of AGV's priorities and daily operations."
A few details from AGV:
"AGV is distributed in the USA by Parts-Unlimited and Dainese USA. For more information please contact your Parts Unlimited dealership or AGV: agv@dainese.com or 949-645-9500. Promotion is available at all participating dealers only. Visit agv.com for rules and restrictions."
