It's not just a whole new helmet, it's a whole new class of helmet:
THE ULTIMATE STREET HELMET - Introducing the ARAI RX-Q
Press Release | 11-02-09
A new benchmark in street helmet design and function. Our design criteria was to build you a helmet that set a new standard of quiet, comfort, ventilation and stability – all optimized to work best in the real world you ride in. As a result, the RX-Q fills a previously unrecognized void between standard street helmets and high-level race helmets, creating a new class of street helmets for other brands? top-of-the-line helmets to compete against.
Extreme Peripheral View

The benefits are better side-to-side visibility and awareness of what's around you, a serious advantage in real-world traffic. The RX-Q uses the same wider-eyeport SAI faceshield as our unequaled Corsair-V race helmet.
Enhanced Side Exhaust Vents

New more aerodynamic side exhaust vent cowls are tailored to the needs and speeds of the street Compared to the Corsair-V, the RX-Q's cowlings are larger, more aggressively styled, and more fluted in shape because Arai engineers know lower real-world street speeds require more surface area and a more refined shaping to deliver increased exhaust efficiency along with increased stability. In fact, the lateral stability and performance at street speeds is excellent, with less helmet movement.
Aerodynamics For The Real World

To Arai, aerodynamics are a goal to be achieved without gimmicks, without molded-in shell fad enhancements like ridges or protrusions. In other words, without trading "fashion" for protection – the shell's ultimate job. The result is that the RX-Q takes care of job-one first, then delivers a wind-slicing yet stable platform giving you real-world performance - not just in a straight line in a wind tunnel.
Extraordinary Comfort and Quiet

Newly-sculpted cheekpad design shape actually cradles your head from underneath for a new level of comfort you have to feel to believe. It has more surface area, and moves away from the typical cheekpad "pressure fit" to a more "comfort fit" based on the design's "cradle" support for the jaws. The result is a more secure fit in a more comfortable package. (Like most Arai innovations, you can expect to see this one copied by the others in the coming years.) The design was influenced by Arai's F-1 drivers, the most demanding of all for ultimate fit.
The sculpting also blocks more noise entering the helmet from underneath - the major source of helmet noise - by creating a better noise seal. This, combined with new sound-deadening foam in the cheekpad, gives you an extremely quiet helmet. Plus, the RX-Q has Arai's now-copied Emergency Cheekpad Removal System. All this innovation and benefit from a simple cheekpad. Except that in Arai's world, no part of a helmet is "simple." This unique new cheekpad is nothing short of a marvel, very labor intensive and costly to make. In fact, the design requires 12 separate pieces specifically placed, by hand, by Arai's skilled crafts-people. (Put a price on that.)
More Fresh Air Everywhere

The Q's advance ventilation combines more efficiency with even less interior noise. Arai's ability to further refine proven designs to increase helmet performance proves that you don't have to reinvent the wheel to make substantial improvements. While not very "aggressive" looking, the vents are extremely efficient, flowing huge volumes of air through the interior to improve ventilation at road speeds, not race speeds. Not a lot of vent holes – just the right ones, in the right size, in the right place.
Exceptional Stability

The uniquely-sculpted Lower Hyper-Ridge, along with the top diffuser, anchors stability. Wind-tunnel designed and tested to not just to work in a straight line like racing helmets, or at racing speeds, but in your real world of constant head-turning. The Hyper Ridge circles the shell bottom to improve shell strength and lower the center-of-gravity for a very lightweight, balanced feeling on your head. And its larger bottom opening makes for easier on-off without enlarging the helmet size.
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Comments
I am very curious about the enlarged exhaust vents as most helmets I have tried, seem to have no noticeable difference with the rear vents opened or closed.
Not sure what the MSRP on this model is, but if the claims here are true (Arai usually does its homework), I would say this helmet would be worth quite a bit
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