Being the CEO of a Company with a 500 million dollar turnover and an obviously successful business model in the highly competitive Automotive manufacturing Industry, you have to ask the question: "Why get into the motorcycle manufacturing business?!"
Sid Lal has a long and highly successful career, I could go on for pages about all his successes, but I won't. Now I want to talk about his most recent success; Royal Enfield.
Taking an Old iconic name and making a huge success out of it is no mean feat and this is black porn not just over the past year or two. Since 1995, Royal Enfield has increased manufacturing year on year. The risks were huge!! Having the understanding of the brand and the buyers has ensured that all of Royal Enfield's motorcycles continue to sell. Without this understanding Royal Enfield could have gone off in a totally different direction and hit a brick wall if they had tried to compete with the mainstream motorcycle manufacturers.
Understanding Royal Enfield, the brand and the culture is where Sid Lal's success lies. In the short term "Brand" is everything!! In the long term "Culture" is what seals the deal!
Brand, history and culture are very difficult to come by and as Mr Lal has done, he has revived an era of motorcycling lost in innovation, power and the masses. A sportbike is a sportbike always, a cruiser is a cruiser, however a culture is something that needs to be understood and nurtured. Go to the Royal Enfield site, get a feel for the bikes, the thinking, the brand and the future of Royal Enfield. You will soon understand what I mean.
Re-booting adventurism, road-riding, journeying and everything that brings, is what Royal Enfield has always been about and once again is ready and waiting for you.
The dream is real, and Sid Lal has made it a reality, look at the Bullet, look at the Classic and drool over the achingly beautiful Continental GT, plan your ride, pack your bag, say goodbye to your loved ones and hit the road. This is the culture and these are the bikes that will bring back the true nature of riding with the open roads awaiting you, you know your dreams will come true!
Oh, one last thing, say a thanks to Sid Lal he deserves it!