Ansai and Helmet House Announce Strategic Partnership

CALABASAS HILLS, CA:  Ansai Sportswear Co., LTD, manufacturer of the Fieldsheer line of riding gear, announced today it has formed a partnership with Helmet House, Inc. (Calabasas Hills, CA) that will see Helmet House become the exclusive North American distributor of the Fieldsheer brand.

“This new relationship is a true partnership between our two companies,” said Mark Gandy, Director of Products for Helmet House. “Ansai is the factory that produces Fieldsheer and who currently manufacturers several products in our Tour Master and Cortech apparel and gear lines. Aligning Fieldsheer’s products with Helmet House’s core distribution strengths provides additional strategic opportunities for product design and development, sales and marketing for all our brands as well as increased ability to launch new product lines in the future.”

“The previous distribution model helped re-establish the Fieldsheer brand here in the U.S. and did an excellent job getting Fieldsheer to where we are today,” said Alex Loukaides, Vice President, Ansai. “This new partnership with Helmet House will allow Fieldsheer to strategically move beyond its current market position not only in the U.S., but internationally as well.”

“We are very pleased to create this new partnership,” said Bob Miller, President of Helmet House. “We can now directly lend our product development expertise, better define the Fieldsheer brand and its products to fit the marketplace, centralize buying so that dealers have improved one-stop shopping capabilities and create greater inventory control through our new state-of-the-art warehouse in Mississippi to respond more quickly to meet dealer and customer needs.”

“After 30 years in the powersports industry, we have seen many changes that have helped raise our level of expertise,” said Len Loukaides, President, Ansai. “From our beginnings in England to our involvement in the U.S.A., we now work with customers all over the world. The partnership between Ansai and Helmet House allows us to progress both our products and expertise to the next level. I want to thank Western Powersports for their past support and wish them well in the future.”

About Ansai Sportswear (Hangzhou) Co., Ltd.

For the last 30 years, Ansai has perfected our development and production capabilities to cover a vast range of products. Ansai Sportswear, established its current location in November 2002 in Hangzhou City, a two-hour drive from Shanghai, the international business center of China.

Ansai is a specialized company that combines design, development, testing and manufacturing of motorcycle and sports apparel, luggage, gloves and related products. With more than 2,500 employees, Ansai has put together one of the best production teams in the technical outerwear industry. For more information, go to www.ansai-china.com

About Helmet House, Inc.

Helmet House, Inc. is one of the industry’s leading powersports product and apparel distributors. Headquartered in Calabasas Hills, CA, Helmet House was founded in 1969. Helmet House has brought 40 years of success to the powersports industry and is the exclusive U.S. distributor of Shoei helmets, Utopia Goggles, TCX boots, and Fieldsheer apparel and riding gear, Helmet House is also the manufacturer and marketer of Tour Master and Cortech motorcycle apparel and riding gear, and distributor of the best-selling motorcycle helmet in the United States for the past 12-plus years—HJC. Helmet House currently has distribution throughout the United States, as well as Canada, Latin and South America, Australia and South Africa. Powersports retailers wanting to obtain information on any of the Helmet House brands can call toll free: 1-800-421-7247 or go to www.helmethouse.com.