Described as a “super-boutique” for female power sports enthusiasts, BikerBella.com re-launched in mid-March to offer one-stop shopping for women’s motorcycle apparel, parts and accessories. This all-inclusive retail site is a first for the industry, with a selection “greater than any existing online women’s motorcycle retailer.”
The site brings together leather jackets, hoodies, long & short sleeve shirts, V-neck t-shirts, tank tops, designer shirts, belts & belt buckles, head gear, footwear, bags & wallets, purses – as well as all the O.E.M parts and accessories you’d need to dress up your bike. For the female biker, this means that shopping is no longer relegated to a single tab on a male-centric site. Even the aesthetic is designed with women in mind.
According to the official announcement, focus will be on keeping the selection of products fresh, and offering special promotions, contests and events “to keep the woman motorcyclist informed and enthused about the sport.” Charity events are also a part of future plans, with an eye on raising money in support of women's issues and related causes.
The site comes as more and more players in the motorcycle industry are recognizing the growing spending power of women, and their increasingly prominent roles as riders. They remind customers that "at BikerBella.com you'll always be able to Shop. Ride. And Be Beautiful.
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